The Challenge:
Cafasso Developments a North East property developer challenged us to build an inbound lead campaign with two outcomes in mind. Number 1 generating leads which are looking to sell their property within their targeted area. Number 2 draw in inbound leads through social who are looking for turnkey investments.
Results:
Impressions Generated
Follower Growth
Added To The Pipeline
Revenue Generated
Results:
Impressions Generated
Follower Growth
Added To The Pipeline
Revenue Generated
The Challenge:
Cafasso Developments a North East property developer challenged us to build an inbound lead campaign with two outcomes in mind. Number 1 generating leads which are looking to sell their property within their targeted area. Number 2 draw in inbound leads through social who are looking for turnkey investments.
The Result:
We built a dominant presence in the North East and developed a social-led funnel that attracted both direct-to-vendor opportunities and turnkey investment clients. Through consistent, strategic content, the campaign generated over 2.5 million organic impressions and built an investor pipeline valued at £1.5 million for North East acquisitions.
Alongside this, we secured £120,000 in direct revenue and helped Cafasso Developments acquire a deal that generated £400,000 in profit for their own portfolio, further proving the commercial impact of the strategy.
What We Did:
Cafasso Developments a North East property developer challenged us to build an inbound lead campaign with two outcomes in mind. Number 1 generating leads which are looking to sell their property within their targeted area. Number 2 draw in inbound leads through social who are looking for turnkey investments.
We began by defining the ideal target audience and mapping out where they were most active. Our research showed that LinkedIn held the highest concentration of relevant stakeholders, so we built a platform-led organic content campaign supported by a strategic outbound approach. This focused on investors, agents, and property owners—specifically those listed on the HMO register.
A key challenge was regional positioning. The client had strong relationships in the South, but very limited presence in the North East, where most acquisition opportunities were based. To bridge that gap, we developed a content strategy that repositioned Cafasso Developments as a leading acquisition and investment partner within the region.
We identified the missing content pillars, audience questions, and trust barriers and created tailored content that addressed each of these directly. The goal was simple: build credibility, establish authority, and nurture trust with sellers and investors before a conversation even began.
Through this approach, Cafasso Developments became visible, relevant, and strategically positioned to attract off-market opportunities in the North East.
The Challenge:
Cafasso Developments a North East property developer challenged us to build an inbound lead campaign with two outcomes in mind. Number 1 generating leads which are looking to sell their property within their targeted area. Number 2 draw in inbound leads through social who are looking for turnkey investments.
Results:
Impressions Generated
Follower Growth
Added To The Pipeline
Revenue Generated
What We Did:
Cafasso Developments a North East property developer challenged us to build an inbound lead campaign with two outcomes in mind. Number 1 generating leads which are looking to sell their property within their targeted area. Number 2 draw in inbound leads through social who are looking for turnkey investments.
We began by defining the ideal target audience and mapping out where they were most active. Our research showed that LinkedIn held the highest concentration of relevant stakeholders, so we built a platform-led organic content campaign supported by a strategic outbound approach. This focused on investors, agents, and property owners—specifically those listed on the HMO register.
A key challenge was regional positioning. The client had strong relationships in the South, but very limited presence in the North East, where most acquisition opportunities were based. To bridge that gap, we developed a content strategy that repositioned Cafasso Developments as a leading acquisition and investment partner within the region.
We identified the missing content pillars, audience questions, and trust barriers and created tailored content that addressed each of these directly. The goal was simple: build credibility, establish authority, and nurture trust with sellers and investors before a conversation even began.
Through this approach, Cafasso Developments became visible, relevant, and strategically positioned to attract off-market opportunities in the North East.
What We Did:
Cafasso Developments a North East property developer challenged us to build an inbound lead campaign with two outcomes in mind. Number 1 generating leads which are looking to sell their property within their targeted area. Number 2 draw in inbound leads through social who are looking for turnkey investments.
We began by defining the ideal target audience and mapping out where they were most active. Our research showed that LinkedIn held the highest concentration of relevant stakeholders, so we built a platform-led organic content campaign supported by a strategic outbound approach. This focused on investors, agents, and property owners, specifically those listed on the HMO register.
A key challenge was regional positioning. The client had strong relationships in the South, but very limited presence in the North East, where most acquisition opportunities were based. To bridge that gap, we developed a content strategy that repositioned Cafasso Developments as a leading acquisition and investment partner within the region.
We identified the missing content pillars, audience questions, and trust barriers and created tailored content that addressed each of these directly. The goal was simple: build credibility, establish authority, and nurture trust with sellers and investors before a conversation even began.
Through this approach, Cafasso Developments became visible, relevant, and strategically positioned to attract off-market opportunities in the North East.
The Result:
We built a dominant presence in the North East and developed a social-led funnel that attracted both direct-to-vendor opportunities and turnkey investment clients. Through consistent, strategic content, the campaign generated over 2.5 million organic impressions and built an investor pipeline valued at £1.5 million for North East acquisitions.
Alongside this, we secured £120,000 in direct revenue and helped Cafasso Developments acquire a deal that generated £400,000 in profit for their own portfolio, further proving the commercial impact of the strategy.
The Result:
We built a dominant presence in the North East and developed a social-led funnel that attracted both direct-to-vendor opportunities and turnkey investment clients. Through consistent, strategic content, the campaign generated over 2.5 million organic impressions and built an investor pipeline valued at £1.5 million for North East acquisitions.
Alongside this, we secured £120,000 in direct revenue and helped Cafasso Developments acquire a deal that generated £400,000 in profit for their own portfolio, further proving the commercial impact of the strategy.
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With a decade of expertise, We crafts bold brands and high-impact campaigns that get results.
With a decade of expertise, We crafts bold brands and high-impact campaigns that get results.
With a decade of expertise, We crafts bold brands and high-impact campaigns that get results.
What does Seven Media actually do?
We build end-to-end growth systems using content, Identifying the best social platform for your business , and high-converting funnels to turn attention into qualified leads for your business.
Who is Seven Media for?
We work with founders, service providers, and brands that want predictable inbound leads through content instead of relying purely on Refferals or cold outreach.
How fast can I see results?
Most clients see early traction within the first 30–60 days, with compounding growth as content, targeting, and funnels optimise over time.
Do you handle everything or just strategy?
We handle the full execution content planning, scripting, creation, distribution, Social Channel growth, and funnel/landing page development.
Do you build websites or just funnels?
We build conversion-optimised landing pages and funnels that connect directly to your content campaigns and sales process.
How is Seven Media different from other agencies?
We don’t sell content for vanity metrics. Every system we build is tied directly to leads, pipeline, and revenue.
What does Seven Media actually do?
We build end-to-end growth systems using content, Identifying the best social platform for your business , and high-converting funnels to turn attention into qualified leads for your business.
Who is Seven Media for?
We work with founders, service providers, and brands that want predictable inbound leads through content instead of relying purely on Refferals or cold outreach.
How fast can I see results?
Most clients see early traction within the first 30–60 days, with compounding growth as content, targeting, and funnels optimise over time.
Do you handle everything or just strategy?
We handle the full execution content planning, scripting, creation, distribution, Social Channel growth, and funnel/landing page development.
Do you build websites or just funnels?
We build conversion-optimised landing pages and funnels that connect directly to your content campaigns and sales process.
How is Seven Media different from other agencies?
We don’t sell content for vanity metrics. Every system we build is tied directly to leads, pipeline, and revenue.
What does Seven Media actually do?
We build end-to-end growth systems using content, Identifying the best social platform for your business , and high-converting funnels to turn attention into qualified leads for your business.
Who is Seven Media for?
We work with founders, service providers, and brands that want predictable inbound leads through content instead of relying purely on Refferals or cold outreach.
How fast can I see results?
Most clients see early traction within the first 30–60 days, with compounding growth as content, targeting, and funnels optimise over time.
Do you handle everything or just strategy?
We handle the full execution content planning, scripting, creation, distribution, Social Channel growth, and funnel/landing page development.
Do you build websites or just funnels?
We build conversion-optimised landing pages and funnels that connect directly to your content campaigns and sales process.
How is Seven Media different from other agencies?
We don’t sell content for vanity metrics. Every system we build is tied directly to leads, pipeline, and revenue.