Content Creation

National
Property Club

National
Property Club

Creating Content that demands attention

Creating Content that demands attention

Content Creation

National
Property Club

Creating Content that demands attention

Project Goals

  • Generate qualified leads for off-market HMO conversion opportunities

  • Generate investor leads seeking a turnkey, hands-off solution

  • Increase brand awareness and grow social presence

Project Goals

  • Increase brand awareness

  • Build a brand perception of exclusivity and success

  • Generate membership enquiries and sales

  • Secure sponsorships and partnerships with aligned brands

Results:

Results:

0M+
0M+

Impressions Generated

Impressions Generated

190
190

Qualified Leads

Qualified Leads

210K
210K

Revenue Generated

Revenue Generated

140K
140K

Sponsorship Revenue

Sponsorship Revenue

Project Goals

  • Generate qualified leads for off-market HMO conversion opportunities

  • Generate investor leads seeking a turnkey, hands-off solution

  • Increase brand awareness and grow social presence

Results

0M+

Impressions Generated

0

Qualified Leads

0K

Revenue Generated

0K

Sponsorship Revenue

Modern spiral staircase with wooden accents and lighting
Group photo of all attendees at the National Property Club event, captured by Seven Media during a filming and content production day, showing a large crowd standing on the venue steps.
Modern spiral staircase with wooden accents and lighting
Group photo of all attendees at the National Property Club event, captured by Seven Media during a filming and content production day, showing a large crowd standing on the venue steps.

Seven Media built a campaign with one mission:

Seven Media built a campaign with one mission:

Generate direct, qualified leads for two of Adriana’s core offers organically.

Adriana runs a property investment agency in the North East of England.

After reviewing the business, we identified two offers that would have the biggest impact on growth:

  1. Landlords in the North East looking to sell HMOs suitable for conversion

  2. Investors seeking a fully turnkey, hands-off solution

After analysing audience behaviour and platform dynamics, we identified LinkedIn as the strongest acquisition channel for generating these leads organically.

Before the National Property Club officially launched, Seven Media was approached to take over the media, marketing, and sales function of the business.

The objective was clear:

Create a private members’ club within the property industry that represents opportunity, connection, exclusivity, success, and luxury.

Our team took on the challenge of building the full marketing and sales infrastructure needed for the brand to scale.

Scuba diver ascending from the ocean floor
Dee Ludlow listens attentively to a speaker during the National Property Club event, captured by Seven Media while filming and photographing the day’s sessions
Scuba diver ascending from the ocean floor
Dee Ludlow listens attentively to a speaker during the National Property Club event, captured by Seven Media while filming and photographing the day’s sessions
Statues from mount nemrut stand in the snow.
Guests dressed in black tie attire posing together at a National Property Club event held at the Gotham Hotel in Manchester, captured by Seven Media during the evening celebration.
Statues from mount nemrut stand in the snow.
Guests dressed in black tie attire posing together at a National Property Club event held at the Gotham Hotel in Manchester, captured by Seven Media during the evening celebration.

Strategy & Implementation

Strategy &Implementation

We began by identifying the ICP, designing a high-converting landing page, and mapping out the full client journey, from first touchpoint through to sales call.

The aim was to create a powerful feeling of exclusivity.

When prospects saw the content, they needed to feel like they were missing out by not being part of the club.

By the time they reached a sales call, it should feel like an achievement not a pitch.

We began by identifying the ICP, designing a high-converting landing page, and mapping out the full client journey, from first touchpoint through to sales call.

The aim was to create a powerful feeling of exclusivity.

When prospects saw the content, they needed to feel like they were missing out by not being part of the club.

By the time they reached a sales call, it should feel like an achievement not a pitch.

Event Marketing & Media Strategy

Event Marketing & Media Strategy

While events create value, without media only the people in the room know they happened.

To change that, we produced “mini-movies” for every event cinematic highlight reels designed to reach the entire industry. We leveraged the social profiles of attendees, knowing people love being featured in high-quality media, especially when they’re made to look good.

Our core objective was simple:

Showcase as many attendees as possible.

Post-event, when the media went live, engagement and shares skyrocketed.

Alongside this, professional photography was delivered to members within 24 hours, maximising excitement and shareability.

The result:

The National Property Club went from a newly launched brand to one of the most sought-after private property clubs in the UK a community everyone wanted to be part of.

While events create value, without media only the people in the room know they happened.

To change that, we produced “mini-movies” for every event cinematic highlight reels designed to reach the entire industry. We leveraged the social profiles of attendees, knowing people love being featured in high-quality media, especially when they’re made to look good.

Our core objective was simple:

Showcase as many attendees as possible.

Post-event, when the media went live, engagement and shares skyrocketed.

Alongside this, professional photography was delivered to members within 24 hours, maximising excitement and shareability.

The result:

The National Property Club went from a newly launched brand to one of the most sought-after private property clubs in the UK a community everyone wanted to be part of.

Sponsorship Acquisition

Sponsorship Acquisition

All data, impressions, views, engagement, and brand impact was compiled into a sponsorship deck and taken to brands in the industry.

Every business wants visibility in front of their target audience.

Because the club focused solely on the property sector, we built a concentrated audience of:

  • SME developers

  • Lenders

  • Brokers

  • Property professionals

This made sponsorship partnerships an obvious win for the brands we approached, resulting in £150,000 in sponsorships generated.

All data, impressions, views, engagement, and brand impact was compiled into a sponsorship deck and taken to brands in the industry.

Every business wants visibility in front of their target audience.

Because the club focused solely on the property sector, we built a concentrated audience of:

  • SME developers

  • Lenders

  • Brokers

  • Property professionals

This made sponsorship partnerships an obvious win for the brands we approached, resulting in £150,000 in sponsorships generated.

Statues from mount nemrut stand in the snow.
Guests dressed in black tie attire posing together at a National Property Club event held at the Gotham Hotel in Manchester, captured by Seven Media during the evening celebration.
Statues from mount nemrut stand in the snow.
Guests dressed in black tie attire posing together at a National Property Club event held at the Gotham Hotel in Manchester, captured by Seven Media during the evening celebration.
Scuba diver ascending from the ocean floor
Dee Ludlow listens attentively to a speaker during the National Property Club event, captured by Seven Media while filming and photographing the day’s sessions
Scuba diver ascending from the ocean floor
Dee Ludlow listens attentively to a speaker during the National Property Club event, captured by Seven Media while filming and photographing the day’s sessions

Seven Media built a campaign with one mission:

Generate direct, qualified leads for two of Adriana’s core offers organically.

Adriana runs a property investment agency in the North East of England. After reviewing the business, we identified two offers that would have the biggest impact on growth:

  1. Landlords in the North East looking to sell HMOs suitable for conversion

  2. Investors seeking a fully turnkey, hands-off solution

After analysing audience behaviour and platform dynamics, we identified LinkedIn as the strongest acquisition channel for generating these leads organically.

Event Marketing & Media Strategy

While events create value, without media only the people in the room know they happened.

To change that, we produced “mini-movies” for every event cinematic highlight reels designed to reach the entire industry. We leveraged the social profiles of attendees, knowing people love being featured in high-quality media, especially when they’re made to look good.

Our core objective was simple:

Showcase as many attendees as possible.

Post-event, when the media went live, engagement and shares skyrocketed.

Alongside this, professional photography was delivered to members within 24 hours, maximising excitement and shareability.

The result:

The National Property Club went from a newly launched brand to one of the most sought-after private property clubs in the UK a community everyone wanted to be part of.

Sponsorship Acquisition

All data, impressions, views, engagement, and brand impact was compiled into a sponsorship deck and taken to brands in the industry.

Every business wants visibility in front of their target audience.

Because the club focused solely on the property sector, we built a concentrated audience of:

  • SME developers

  • Lenders

  • Brokers

  • Property professionals

This made sponsorship partnerships an obvious win for the brands we approached, resulting in £150,000 in sponsorships generated.

Sponsorship Acquisition

All data, impressions, views, engagement, and brand impact was compiled into a sponsorship deck and taken to brands in the industry.

Every business wants visibility in front of their target audience.

Because the club focused solely on the property sector, we built a concentrated audience of:

  • SME developers

  • Lenders

  • Brokers

  • Property professionals

This made sponsorship partnerships an obvious win for the brands we approached, resulting in £150,000 in sponsorships generated.

Strategy & Implementation

We began by identifying the ICP, designing a high-converting landing page, and mapping out the full client journey, from first touchpoint through to sales call.

The aim was to create a powerful feeling of exclusivity.

When prospects saw the content, they needed to feel like they were missing out by not being part of the club.

By the time they reached a sales call, it should feel like an achievement not a pitch.

FAQ

FAQ

Got Questions?
We Got Answers

With a decade of expertise, We crafts bold brands and high-impact campaigns that get results.

What does Seven Media actually do?

We build end-to-end growth systems using content, Identifying the best social platform for your business , and high-converting funnels to turn attention into qualified leads for your business.

Who is Seven Media for?

We work with founders, service providers, and brands that want predictable inbound leads through content instead of relying purely on Refferals or cold outreach.

How fast can I see results?

Most clients see early traction within the first 30–60 days, with compounding growth as content, targeting, and funnels optimise over time.

Do you handle everything or just strategy?

We handle the full execution content planning, scripting, creation, distribution, Social Channel growth, and funnel/landing page development.

Do you build websites or just funnels?

We build conversion-optimised landing pages and funnels that connect directly to your content campaigns and sales process.

How is Seven Media different from other agencies?

We don’t sell content for vanity metrics. Every system we build is tied directly to leads, pipeline, and revenue.

What does Seven Media actually do?

We build end-to-end growth systems using content, Identifying the best social platform for your business , and high-converting funnels to turn attention into qualified leads for your business.

Who is Seven Media for?

We work with founders, service providers, and brands that want predictable inbound leads through content instead of relying purely on Refferals or cold outreach.

How fast can I see results?

Most clients see early traction within the first 30–60 days, with compounding growth as content, targeting, and funnels optimise over time.

Do you handle everything or just strategy?

We handle the full execution content planning, scripting, creation, distribution, Social Channel growth, and funnel/landing page development.

Do you build websites or just funnels?

We build conversion-optimised landing pages and funnels that connect directly to your content campaigns and sales process.

How is Seven Media different from other agencies?

We don’t sell content for vanity metrics. Every system we build is tied directly to leads, pipeline, and revenue.

Modern spiral staircase with wooden accents and lighting
Group photo of all attendees at the National Property Club event, captured by Seven Media during a filming and content production day, showing a large crowd standing on the venue steps.
Modern spiral staircase with wooden accents and lighting
Group photo of all attendees at the National Property Club event, captured by Seven Media during a filming and content production day, showing a large crowd standing on the venue steps.

FAQ

FAQ

Got Questions?
We Got Answers

Got Questions?
We Got Answers

With a decade of expertise, We crafts bold brands and high-impact campaigns that get results.

With a decade of expertise, We crafts bold brands and high-impact campaigns that get results.

What does Seven Media actually do?

We build end-to-end growth systems using content, Identifying the best social platform for your business , and high-converting funnels to turn attention into qualified leads for your business.

Who is Seven Media for?

We work with founders, service providers, and brands that want predictable inbound leads through content instead of relying purely on Refferals or cold outreach.

How fast can I see results?

Most clients see early traction within the first 30–60 days, with compounding growth as content, targeting, and funnels optimise over time.

Do you handle everything or just strategy?

We handle the full execution content planning, scripting, creation, distribution, Social Channel growth, and funnel/landing page development.

Do you build websites or just funnels?

We build conversion-optimised landing pages and funnels that connect directly to your content campaigns and sales process.

How is Seven Media different from other agencies?

We don’t sell content for vanity metrics. Every system we build is tied directly to leads, pipeline, and revenue.

What does Seven Media actually do?

We build end-to-end growth systems using content, Identifying the best social platform for your business , and high-converting funnels to turn attention into qualified leads for your business.

Who is Seven Media for?

We work with founders, service providers, and brands that want predictable inbound leads through content instead of relying purely on Refferals or cold outreach.

How fast can I see results?

Most clients see early traction within the first 30–60 days, with compounding growth as content, targeting, and funnels optimise over time.

Do you handle everything or just strategy?

We handle the full execution content planning, scripting, creation, distribution, Social Channel growth, and funnel/landing page development.

Do you build websites or just funnels?

We build conversion-optimised landing pages and funnels that connect directly to your content campaigns and sales process.

How is Seven Media different from other agencies?

We don’t sell content for vanity metrics. Every system we build is tied directly to leads, pipeline, and revenue.