Paid Media
Google Ads built around intent.
Search, Performance Max and YouTube campaigns managed against pipeline rather than clicks.
01Overview
Capture demand, then create it
Search captures people already looking. It's the most efficient spend you have, until you exhaust it.
We run the intent layer tightly, then use YouTube and demand-generation placements, fed by our own production, to grow the pool of people searching for you in the first place.
See how the creative is produced02What we handle
Search campaigns
Tight structure, negative discipline, honest reporting.
Performance Max
Fed with proper creative assets and clean signals.
YouTube
Video campaigns using media we've produced.
Feed & conversion hygiene
Offline conversions where the sale happens later.
03How it works
- 01
Commercial mapping
What a customer is worth, what you can afford to pay for one, and what the funnel actually needs.
- 02
Creative strategy
Angles, hooks and offers planned as a test matrix, not a single hero asset.
- 03
Production
The creative is produced in-house, so testing never waits on an external supplier.
- 04
Launch & test
Structured accounts, clean tracking and enough variants to learn something quickly.
- 05
Optimisation
Kill what doesn't work, iterate on what does, and keep reporting on cost per opportunity.
06Related services
07Useful to know
Google or Meta first?
If people are already searching for what you sell, start with search. If they aren't, you need creative-led demand generation before search volume exists.
Most B2B businesses eventually need both, with production feeding the second.
Who Google Ads suits
Businesses in London and across the UK with existing search demand, longer sales cycles and a clear commercial value per enquiry, where wasted clicks are the main cost to control.
How we manage Google Ads
Keyword and intent mapping first, then a tight account structure with disciplined negatives. We check tracking before spend starts, review search terms weekly and extend into YouTube and Performance Max only when the intent layer is working.
What you receive
Account build or restructure, ongoing management, conversion tracking checked against your CRM, and reporting on cost per qualified enquiry. See our approach to lead generation and conversion tracking for how the numbers are verified.