01Context
Cafasso Developments operates in the property sector, buying and developing sites within a defined target area.
Growth depended on speaking to two very different audiences: owners considering a sale, and investors looking for turnkey opportunities.
02The challenge
- Generate opportunities from property owners looking to sell within the target area.
- Generate inbound interest from investors looking for turnkey investment opportunities.
03What Seven did
- Audience research
- LinkedIn led organic content strategy
- Content pillars
- Strategic outbound
- Regional positioning
- Authority and trust building
- Social led lead generation
05The approach
The strategy was predominantly organic and LinkedIn led. Content was built around clear pillars that positioned Cafasso regionally and established authority with both owners and investors.
Organic reach was supported by strategic outbound, so the audience being built was also being spoken to directly.
06Related
More on how we work in this sector: Property & Developments
