Renewable Energy
Construction Crew Limited
Building a digital presence from nothing in the biogas sector.
01Context
Construction Crew Limited operates specifically within the biogas and renewable energy sector.
The company came to Seven Media with essentially no digital presence, and roughly half of company revenue depended on a single client.
Sector: Biogas & Renewable Energy
02The challenge
- Establish the brand digitally.
- Increase visibility within the sector.
- Diversify the client base away from a single dependency.
- Establish authority in biogas and renewable energy.
03What Seven did
- Market research
- Competitor research
- Digital strategy
- Website and digital footprint development
- Social media presence
- Content strategy across four pillars
- Episodic content
- On-site content production
- Authority positioning
05The approach
Content was structured around four pillars: education, entertainment, authenticity and connectivity.
That framework produced an episodic series, How to Build a Biogas Site from A to Z, filmed on site and built to demonstrate genuine sector expertise rather than advertise it.
06Related
More on how we work in this sector: Renewable Energy
