01Context
National Property Club operates in the property sector as a membership brand.
Seven Media was approached before the club officially launched, and took on the media, marketing and sales function required to launch and scale it.
02The challenge
- Increase brand awareness.
- Create a perception of exclusivity and success.
- Generate membership enquiries and sales.
- Secure sponsorships and partnerships.
03What Seven did
- ICP identification
- Landing page
- Customer journey
- Media strategy
- Marketing strategy
- Sales infrastructure
- Event media
- Event highlight films and mini movies
- Photography and content around events
- Social distribution strategy
05The approach
Positioning centred on exclusivity, opportunity and connection, carried consistently through the landing page, the customer journey and the content around each event.
Event media did the heavy lifting: highlight films, mini movies and photography gave members a reason to join and sponsors a reason to partner.
06Related
Services used on this project
Event Films
The highlight film that sells the next event, atmosphere, substance and pace in ninety seconds.
Event Photography
Stage, delegate and detail coverage from the same crew filming the day, delivered as a fast, usable gallery.
Landing Pages
Where the click lands decides whether the spend worked. We build the page with the campaign, using the media we produced.
More on how we work in this sector: Property & Developments
