Events are unrepeatable, so coverage priorities have to be decided in advance. This is the checklist we work through with clients before an event, covering what to film, what it is for, and the material that is most often missed.
The stage programme
Keynotes, panels, awards and announcements. Film these with clean audio from the desk or dedicated microphones, and capture the audience reaction as well as the speaker.
Decide in advance whether you need full session recordings or highlights. Full sessions are useful for gated content and internal use; highlights are what travel on social.
Interviews and short answers
The single highest value addition to most event coverage. Speakers, leadership, partners and guests, filmed in a quiet corner with a consistent setup.
Keep the question set short and useful. One insight per answer produces clips you can publish individually.
Atmosphere and detail
Arrivals, the venue, branding, food, conversations, the room at capacity. This footage does the work in every edit, including next year's promotion of the same event.
It is also what makes an event look well attended and well run, which matters for sponsors and future attendees.
The things most often missed
A wide shot of the full room before it empties. The specific person the board wanted on camera. The award being handed over rather than the group photo afterwards. Vertical framing of the strongest moments.
Agree a short list of must have shots with the crew before the doors open, and nominate one person on your side who can point out unplanned moments as they happen.
Where photography fits
Photography gives you assets you can use the same day and images with a much longer shelf life for decks, press and websites.
Briefing event films and event photography together avoids duplicated coverage and gaps, which is how we approach event production.