The project
The opening half of Constructioncrew's biogas event: eighteen holes on the Brabazon at The Belfry, filmed to show an industry enjoying itself rather than a golf day being played.
The brief
Biogas at The Belfry opened with eighteen holes on the Brabazon, the Ryder Cup course, before a black tie evening. The point of the morning was never the golf. It was four hours in a buggy with somebody you had only ever emailed.
So the film had to argue something a scorecard cannot: that this is an industry worth spending a day with. Shot as a golf day it would have been footage of strangers hitting balls. The goal was the opposite, and it had to carry into the promotion for next year's event.
What we produced
Roaming coverage built around the groups rather than the play, following conversations across the course instead of waiting at tees for shots that mean nothing to anyone who was not there.
Aerial work across the Brabazon, which is the one thing that puts the scale and the setting on screen in a second and tells a viewer immediately that this was not a function room.
Photography alongside the filming throughout, so the morning produced stills for the same channels without a second pass.
The outcome
A short film that leads with people rather than golf, and does the job the morning was designed for: showing that a technical sector can be good company.
Used by Constructioncrew for brand exposure and as promotion for the next event, which is the harder test, since it has to sell a day that has not happened yet.
Details
- Client
- Constructioncrew
- Category
- Events
- Services delivered
- Event Films, Event Photography
